A-Game 10

Regular price $19.90
Sale price $19.90 Regular price

A silky, light emulsion containing a high-strength amount of retinal to help against all signs of aging.   

30 ml

Skin type: all skin types, especially combination, oily skin

Skin concern: smart-aging, wrinkles, loss of firmness, pigmentation

Cruelty-free | Vegan | Breastfeeding-safe | Fragrance & Essential oil free | Gluten-free 

Good to know: This product is for experienced retinoid users. If you are just starting out, we recommend A-Game 5, our mid-strength retinal serum

A-Game 10

A-Game 10

Regular price $19.90
Sale price $19.90 Regular price


Retinal is the "big brother" molecule of the better known anti-aging superstar, retinol. While retinol needs two metabolic conversion steps to reach the active form, retinoic acid (aka tretinoin), retinal is the direct precursor only one conversion step away from the active form the skin cells understand. It is estimated that retinal can convert more than 10x faster to retinoic acid than retinol, making retinal an outstandingly effective member of the retinoid family (vitamin A family).
Allantoin Biosaccharide Gum-1
Once converted, retinal helps the skin cells to produce more collagen and other structural elements, making the skin more youthful, firm and elastic. It also speeds up the renewal process of the upper skin layers making it smoother and more even. A-Game is a smart-aging must-have, but it is also useful as an adjacent product for fading pigmentation, as well as helping acne-prone skin. In terms of strength and knowledge, we would compare our 0.1% retinal serum to a high-strength retinol product (typically in the 0.5-1% range), but with less irritation potential and possibly quicker results.

who is it for?

We recommend this product, if you have already used our A-Game 5, loved it and you feel that your skin is ready for the next level. In terms of texture, this product is more comfortable for combination and oily skin. 

Skin type
ideal for combination, oily skin
Skin problem
smart-aging, wrinkles, loss of firmness, pigmentation
bright yellow, silky and light emulsion 

how to use

Apply a pea sized amount to the face in the PM. In your evening routine, apply liquid and gel-type products first (for example a toner, or our other serums such as HA 5 or B-Bomb), then A-Game. Follow with a moisturizer. Wear a sunscreen of SPF 30 or greater in the morning.

If you are using A-Game 10 for the first time, phase in application starting at 2-3 times per week for two weeks. If well-tolerated, move up to every other evening in two weeks and finally - if your skin tolerates it - every night. Do not use around the eye area. 

Do not use if pregnant. Topical use of retinoids during breastfeeding is considered low risk, however, please consult your physician first.

Good to know: A-Game has a bright yellow color due to the retinal in it. Based on our experience, it dissipates on the skin and does not leave a yellow tint on surfaces.

Shelf life: 18 months from production (unopened), 6 months PAO (period after opening)

ingreds & research

key ingreds:

Retinal (0.1%) – An anti-aging superstar ingredient that is the direct precursor of retinoic acid (the active form that the skin cells understand) and shows an outstanding activity/tolerance ratio among topical retinoids. 

Allantoin & Panthenol – A classic ingredient duo known for their skin soothing and skin protecting abilities.

Biosaccharide Gum-1 – A carbohydrate molecule that has nice skin soothing and moisturizing abilities, and makes A-Game even more gentle and silky. 

full inci list:

Aqua (Water), Caprylic/Capric Triglyceride, Oleyl Erucate, Glycerin, Triheptanoin, Cyclodextrin, Cetearyl Olivate, Sorbitan Olivate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Biosaccharide Gum-1, Allantoin, Retinal, Rubus Chamaemorus (Cloudberry) Seed Oil, Panthenol, Citric Acid, Tocopheryl Acetate, Disodium Edta, Pentylene Glycol, Lonicera Japonica (Honeysuckle) Flower Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Ethylhexylglycerin, Phenoxyethanol


Creidi, P., and Ph Humbert. "Clinical use of topical retinaldehyde on photoaged skin." Dermatology 199.Suppl. 1 (1999): 49-52.

Siegenthaler, G., J. H. Saurat, and M. Ponec. "Retinol and retinal metabolism." Biochemical Journal 268.2 (1990): 371-378.

Fluhr, J. W., et al. "Tolerance profile of retinol, retinaldehyde and retinoic acid under maximized and long-term clinical conditions." Dermatology 199.Suppl. 1 (1999): 57-60.

Creidi, Pierre, et al. "Profilometric evaluation of photodamage after topical retinaldehyde and retinoic acid treatment." Journal of the American Academy of Dermatology 39.6 (1998): 960-965.

Mukherjee, Siddharth, et al. "Retinoids in the treatment of skin aging: an overview of clinical efficacy and safety." Clinical interventions in aging 1.4 (2006): 327.

Dréno, B., et al. "Topical retinaldehyde with glycolic acid: study of tolerance and acceptability in association with anti-acne treatments in 1,709 patients." Dermatology 210.Suppl. 1 (2005): 22-29.

Pechere, M., et al. "The antibacterial activity of topical retinoids: the case of retinaldehyde." Dermatology 205.2 (2002): 153-158.


Customer Reviews

Based on 361 reviews
Tiia Oinas Sonko
Very good

Very good retinal for affordable price, would order again, does it's job just as the 5x more expensive ones. Tried them all.

Jenny D
A game 10

Just a beautiful serum that doesn't irritate your skin. Highly recommended.

Silvia Rudinská
100% spokojnosť

Mám 48 rokov, ale moja pokožka vyzerá aj o 10 rokov mladšia, kamarátky a kolegyne sa ma vypytujú, čo používam na pleť, že je taká krásne mladistvá a bez vrások, takže za mňa 100% spokojnosť. Predtým som používala retinol inej značky, ale tento retinal 0,1% je úplný gamechanger

larissa lilje
Love this

Seen a big difference in my skin and the skin around my eyes bin using for two weeks.

sexy people use this product

I wanted to use this product because I have dry flaky (and often bumpy) skin and no matter what moisturizer I would use, it would still be that way. I also turned 26 this year and started to notice some lines forming around my mouth/nose and forehead, which isn't the end of the world but I want to age gracefully and improve my skin texture so I decided to start using this since retinal is recommended as a good anti aging product. I started with A Game 5 which didn't irritate my skin at all, I got used to it super quick and used it daily for 3 months until the bottle was finished. My skin felt super soft after just using it one time! The lines obviously didn't go away after such a short time but my skin texture improved so much, I also haven't had flaky skin either since using it. Afterwards I started using the A Game 10 (which I've been using for 4 weeks now) and I can honestly say that my skin is smoother, brighter and plumper. Even the lines around my mouth have almost disappeared. My skin has never looked this good in my adult life and I feel very pretty. I've been recommending the A Game products to all my friends, although one of them did have a very intense reaction to the product so I guess it isn't for everyone!