_why geek & gorgeous

We create products with clinically proven actives in cosmetically elegant formulas that are fragrance (artificial or natural), colorant and drying alcohol-free. We also avoid using common allergens and plant extracts, which sound good but are scientifically questionable for the skin such as most essential oils, lavender or citrus extracts. We do not use controversial ingredients (you know, like parabens, sulphates or mineral oil) to give you total peace of mind, although we also have to honestly tell you we do not think that these are toxic ingredients and we do not believe in fearmongering. Our philosophy is based more on maximizing what is good for the skin and minimizing everything else. Most of our products are Malassezia-safe and with only one exception, they are also vegan. We are 100% cruelty-free.

We like science, we like numbers and we like actives that have a decent amount of research proving that they are good for the skin. We also like transparency and believe in smart beauty geeks who read ingredient lists and want to know the exact amount of the main actives. More is not always better but knowing the amount in the right context definitely helps to make smart, informed product decisions, and we are happy to help you with that whenever possible for gorgeous results.

We create results-driven, high-quality products at awesome value for money. Three key things help us with this: first, while most indie brands work with third-party manufacturers, we have our own development & manufacturing. This gives us full control over our formulations & allows us to produce more cost-efficiently. Second, we stick to budget-friendly plastic tubes & dropper bottles, and by ordering them in bulk, we can keep costs down even further. (Packaging is more expensive than most people think & often costs more than the formula itself.) And finally, we keep our marketing budget super low (in the single digits compared to industry standards of 20–30%), meaning no huge advertising costs are built into our prices. All of this allows us to focus our spending on what really matters: our formulas & the actives that go into them, including high-end ingredients in clinically proven (or even higher) amounts. Effective skincare doesn’t always have to break the bank, but don’t just take our word for it, we all know that the proof is in the pudding.

💛 kindness is gorgeous - If you are still reading, thank you! Here is a bonus info only for the special beauty geeks who got this far. Since the beginning of our brand, we have been committed to play our small part in contributing to a better world & better health by supporting GiveWell.org with 1€ per full-size G&G exfoliant sold.💛