Hi, we’re Geek & Gorgeous :)

Geek formulas * Gorgeous textures * Fragrance-free

Clinically proven actives in geek formulas with gorgeous textures – this is Geek & Gorgeous.

Founded in 2017 by Judit Rácz (computer scientist turned cosmetic formulator) and Helia-D (a Hungarian heritage skincare brand), we’ve grown from a small indie brand into a cult-favorite European skincare brand now stocked in major drugstores across Europe. We’re excited to bring our gorgeous formulas, already loved by millions of Europeans, to skincaregeeks throughout the US.

Our results-driven formulas are packed with high levels of top-performing actives (including high-end ingredients), with transparently disclosed percentages - fragrance-free, alcohol-free & well-tolerated.

  • Our global bestseller: C-Glow

    Our 15% pure Vitamin C + E + Ferulic serum sells more than one bottle every minute worldwide.

  • The first budget-friendly Retinal serum

    In 2020, we created the first budget-friendly Retinal serum on the market, now available in 3 strengths.

  • 5000+ drugstores across Europe

    You can find us in 5000+ drugstores across Europe, including DM (Germany) and Superdrug (UK).

Judit Rácz, Founder

For many years, I struggled with severe acne, and despite trying countless “miracle products”, nothing worked. So I started diving deeper into skincare science – exploring research and the work of early pioneers of science-based skincare. Eventually, I realized: there is no such thing as a miracle product. What truly works is a smartly built skincare routine with clinically proven ingredients.

After fixing my own skin, I wanted to help others too. In 2010, I created Hungary’s largest skincare review & ingredient checker website, which remains the leading platform today (owned now by a major media company). Encouraged by its success, I launched INCIDecoder.com in 2015 – a trusted source for experts and skincare geeks alike, where ingredient lists are explained in a science-based yet easy-to-understand way. Around the same time, together with Péter Budaházy (Helia-D), we founded Geek & Gorgeous – the first and, since then, the most successful Hungarian pro-science skincare brand.

In 2019, I earned a Cosmetic Scientist diploma from the Society of Cosmetic Chemists in the UK, and since then, I’ve been responsible for product development. My goal is to create science-backed formulas that are truly effective – ones I genuinely love using :) – and that are also accessible.